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	<title>Comments on: The ROI of Social Web &#8211; or, Beware &#8211; business psychopaths</title>
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	<description>everything social everywhere</description>
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		<title>By: Only here for the banter &#124; Plain Advice</title>
		<link>http://plain-advice.com/the-roi-of-social-web-or-beware-business-psychopaths/#comment-9</link>
		<dc:creator>Only here for the banter &#124; Plain Advice</dc:creator>
		<pubDate>Wed, 06 Apr 2011 11:51:52 +0000</pubDate>
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		<description>[...] a lot of talk at the moment about the ROI of social media. We had our say on the subject almost a year ago. And the prevailing sentiment seems to be that we were [...] </description>
		<content:encoded><![CDATA[<p>[...] a lot of talk at the moment about the ROI of social media. We had our say on the subject almost a year ago. And the prevailing sentiment seems to be that we were [...] </p>
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		<title>By: Richard Aucock</title>
		<link>http://plain-advice.com/the-roi-of-social-web-or-beware-business-psychopaths/#comment-8</link>
		<dc:creator>Richard Aucock</dc:creator>
		<pubDate>Tue, 29 Mar 2011 07:04:45 +0000</pubDate>
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		<description>Well said, Chris. Social IS the real world: detaching it from such humanistics will doom such approaches to failure. And not a little ridicule, too.</description>
		<content:encoded><![CDATA[<p>Well said, Chris. Social IS the real world: detaching it from such humanistics will doom such approaches to failure. And not a little ridicule, too.</p>
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		<title>By: @Betfairpoker &#8211; an appreciation &#124; Plain Advice</title>
		<link>http://plain-advice.com/the-roi-of-social-web-or-beware-business-psychopaths/#comment-7</link>
		<dc:creator>@Betfairpoker &#8211; an appreciation &#124; Plain Advice</dc:creator>
		<pubDate>Wed, 16 Mar 2011 14:01:54 +0000</pubDate>
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		<description>[...] the usual corporate social media strategies of yelling about how great you are, leaking offers, and driving clicks (which could be legally [...] </description>
		<content:encoded><![CDATA[<p>[...] the usual corporate social media strategies of yelling about how great you are, leaking offers, and driving clicks (which could be legally [...] </p>
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