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	<title>Plain Advice &#187; writing</title>
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		<title>In praise of the linear presentation</title>
		<link>http://plain-advice.com/in-praise-of-the-linear-presentation/</link>
		<comments>http://plain-advice.com/in-praise-of-the-linear-presentation/#comments</comments>
		<pubDate>Wed, 09 May 2012 16:09:49 +0000</pubDate>
		<dc:creator>chrisbell</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://plain-advice.com/?p=5494</guid>
		<description><![CDATA[I love Family Guy. Many people do. If you&#8217;ve ever seen more than one episode you&#8217;ll be familiar with the plots punctuated with a constant stream of asides, prefigured with the phrase &#8220;It&#8217;s like that time when&#8230;&#8221; Now, much as I love Family Guy, we all know that the fastest way to get from one [...]]]></description>
			<content:encoded><![CDATA[<p>I love Family Guy. Many people do. If you&#8217;ve ever seen more than one episode you&#8217;ll be familiar with the plots punctuated with a constant stream of asides, prefigured with the phrase &#8220;It&#8217;s like that time when&#8230;&#8221;</p>
<p>Now, much as I love Family Guy, we all know that the fastest way to get from one point to another is in a straight line. If the stories that you tell follow this path (i.e., moving from the beginning, through the middle and on to the end without swerving off at a tangent), then they are linear.</p>
<p>In natural conversations with friends and family, our stories tend to wander. They take detours, they get interrupted, bits get forgotten, good bits get stretched out (sometimes beyond the bounds of truth). Occasionally, they end up in places we never expected to go to when we started the journey. It&#8217;s like that time when I was talking to <a href="http://en.wikipedia.org/wiki/Tony_Wilson" target="_blank">Tony Wilson</a> and <a href="http://en.wikipedia.org/wiki/Chris_Sievey" target="_blank">Frank Sidebottom</a> about how <a href="http://en.wikipedia.org/wiki/Northside_(band)" target="_blank">Northside</a> would save pop music*. These are non-linear stories.</p>
<p>The business world loves a story teller. Particularly an authentic story teller. So now there are now lots of bits of software that let you amaze audiences with a non-linear presentations. <a title="Two Excellent Alternatives to PowerPoint" href="http://plain-advice.com/two-excellent-alternatives-to-powerpoint/">We talked about some of these a while ago. We even hoped that they would improve.</a> Sadly, they haven&#8217;t. And there are new entrants to the market, such as <a href="http://www.projeqt.com/">projeqt</a> that let you pull in blog posts and feeds from the social web to help your story spin round with increasing non-linearity and, it&#8217;s makers hope,  authenticity.</p>
<p>The sad fact is that when we plan a presentation we still think in linear terms. More to the point, audiences crave linearity. They want to be able to follow the flow of your thoughts. And if you want them to accurately re-tell your stories, it makes sense to present them as logically as possible. If your story has a defined beginning, middle and end, it is much easier to recount.</p>
<p>I can only imagine what the ultimate non-linear presentation tool might look like. Perhaps it would require us to dump everything we have ever known or thought about or heard onto a server somewhere. It would have been trained to follow our usual set of stories to conjure the required audio-visual aid onto the screen behind us in perfect synchronicity with our diatribe. It would know who was in the room with us and whether they were secretly willing us to slip in a vignette about the first ever football match we went to. And it would always earn us a standing ovation.</p>
<p>In the meantime, it&#8217;s back to thinking in straight lines and putting in the hard work to be engaging and authentic people.</p>
<p>&nbsp;</p>
<p>*Actual, honest-to-goodness true story. Don&#8217;t forget to ask me about it next time you see me.</p>
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		<title>Death to the pie chart!</title>
		<link>http://plain-advice.com/death-to-the-pie-chart/</link>
		<comments>http://plain-advice.com/death-to-the-pie-chart/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 18:37:17 +0000</pubDate>
		<dc:creator>chrisbell</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://plain-advice.com/?p=189</guid>
		<description><![CDATA[Florence Nightingale did a great many things for the world. Cleaining up hospitals was principle among them. Inventing the pie chart was another. When she first presented the pie chart to the Royal Statistical Society it caused a sensation. Even today, pie charts cause a sensation &#8211; usually one of torpour. Information is extremely powerful. [...]]]></description>
			<content:encoded><![CDATA[<p>Florence Nightingale did a great many things for the world. Cleaining up hospitals was principle among them. Inventing the pie chart was another.</p>
<p>When she first <a href="http://en.wikipedia.org/wiki/Florence_Nightingale#Statistics" target="_blank">presented the pie chart</a> to the Royal Statistical Society it caused a sensation. Even today, pie charts cause a sensation &#8211; usually one of torpour.</p>
<p>Information is extremely powerful. Look at any one of a thousand powerpoint slide decks and you will see charts and graphs aplenty outlining everything you could possibly want to know. Unfortunately for the presenter, their audience will instantly forget every single piece of data.</p>
<p>The trick is usually to tell a story about your data to bring it to life and make it memorable. Or, even better, make your data itself tell a story. Here is a remarkable example of what we mean:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=6437816&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=6437816&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/6437816">Visualizing empires decline</a> from <a href="http://vimeo.com/pmcruz">Pedro M Cruz</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Next time you contemplate putting a pie chart into your presentation, please think long and hard. It has hard a long and useful life, but would be far more usefully left to die quietly.</p>
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		<title>Is this the end for email?</title>
		<link>http://plain-advice.com/is-this-the-end-for-email/</link>
		<comments>http://plain-advice.com/is-this-the-end-for-email/#comments</comments>
		<pubDate>Wed, 06 May 2009 11:30:01 +0000</pubDate>
		<dc:creator>chrisbell</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[meanings]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://plain-advice.com/?p=57</guid>
		<description><![CDATA[A new trend is emerging that is threatening the very existence of email, and could threaten the way many of us shop, vote and learn. To be completely clear from the outset, email is shrinking in importance. There are now so many ways to communicate and collaborate that messages that could once only have been [...]]]></description>
			<content:encoded><![CDATA[<p>A new trend is emerging that is threatening the very existence of email, and could threaten the way many of us shop, vote and learn.</p>
<p>To be completely clear from the outset, email is shrinking in importance. There are now so many ways to communicate and collaborate that messages that could once only have been sent via email are moving onto other mediums. And while POP3 and IMAP still make up a huge proportion of the application traffic on a company&#8217;s network, the term &#8216;email&#8217; is slipping from popular usage. People now use protocols developed for email to send each other &#8216;notes&#8217;.</p>
<p>The &#8216;e&#8217; prefix, once so ubiquitious, has had its day. This is a trend that we believe will continue. After all, it is no longer interesting that things are electronic. To a 45 year old, perhaps it is still a marvel, but to a 25 year old it is taken as read. So farewell e-mail, e-commerce, e-government and e-learning. And watch your backs VoIP and IPTV. Where being electronic is now taken as read, so the Internet Protocol is no longer so amazing. And no body ever really understood it anyway.</p>
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