Here is a simple rule for those that have to deal with the press: A journalist is just a customer with no money and no intention of buying what you sell. In other words, if you are trusted to talk to customers and you have the time, it is well worth devoting a little time getting to know some people that write about your industry. Talk to them in just the same way that you would talk to a customer, but enjoy the fact that the pressure is off...
A new trend is emerging that is threatening the very existence of email, and could threaten the way many of us shop, vote and learn. To be completely clear from the outset, email is shrinking in importance. There are now so many ways to communicate and collaborate that messages that could once only have been sent via email are moving onto other mediums. And while POP3 and IMAP still make up a huge proportion of the application traffic on a company’s network, the term ‘email’ is slipping from popular...