Business Riffing…
Here’s the thing. Business communication is like a pop song. Trust me about this. In any given lifetime, your audience will grant you two minutes and thirty seven seconds in which to acheive two (2) things: First – sing your song Second – get everyone else singing your song, too. For this to happen, your song has to be individual enough to be worth remebering. But it also has to fit within a style that is easy to recognise and accept. Unfortunately, singing takes a lot of talent and...