Here’s the thing.
Business communication is like a pop song. Trust me about this.
In any given lifetime, your audience will grant you two minutes and thirty seven seconds in which to acheive two (2) things:
First – sing your song
Second – get everyone else singing your song, too.
For this to happen, your song has to be [...]
Plain Advice
Common Sense Marketing
Tag Archives: words
Business Riffing…
Presentation Leadership
A while ago we said that we give presentations to make money. Today I want to make another sweeping and controversial statement.
Each presentation we give is an exercise in leadership.
Leaders have one aim. Make other leaders. To make other leaders, you need:
A vision
The ability to share the vision
A definite direction to follow in order to [...]
