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The ROI of Social Web – or, Beware – business psychopaths

The one constant word in the buzz around the web’s emerging technologies and techniques is ‘Social’. Whether web, media, networks, enterprise, capital, currency or bookmarks, everything is social.Listen. When you meet somebody in the real world, whether at a party, a networking event, a conference, or in a bar, do you try to build an [...]

viral marketing (v)

1 – Attempting to make your stuff easier to buy with gimmickry.
2 – Attempting to make your stuff easier to buy by creating an exceptional product or service that generates word-of-mouth recommendations.