Why the Social Web matters
Here’s a graphic I’ve just put together to explain to businesses that still don’t get it just why the social web matters. The bigger the circle the bigger the potential audience. Corporate websites are usually full of stale and out-of-date content that may be highly relevant to the company’s business areas but that is hard to find (unless you are looking for it directly). Corporate blogs have very few regular visitors and are only updated when in-house bloggers have the time. Compare this to the huge audience waiting on...