I like each presentation I give to be unique. This harks back to a time when I would have to give two, three or even four sales presentations each and every day. That’s a lot of talking. Especially over a ten year period. And I desperately wanted to avoid sounding like a member of cabin crew from a low-cost airline rushing through a safety briefing for the umpteenth time.
More to the point, I wanted to preserve my own sanity. Now it’s a stuck behaviour.
So if, like me, you want each talk to be fresh and engaging, you’ll spend a huge amount of time searching for pictures that support your stories. This is where Haiku Deck comes in to its own.
Fire up the app and you’re immediately in an intuitive place. Give your deck a name and you’re straight into choosing content.
Hit the picture icon and you get to search a creative commons library:
Once you’ve chosen your picture, you can add your headline and crunch your deck together in no time:
But the thing about restrictions is that they encourage creativity. You only have room for maybe a dozen words and one picture – I find that exciting.
So, for a quick and dirty pitch round a coffee table, Haiku Deck is terrific. For 99% of your other presentations, it’s not too shabby either.
Here’s a graphic I’ve just put together to explain to businesses that still don’t get it just why the social web matters. The bigger the circle the bigger the potential audience.
Corporate websites are usually full of stale and out-of-date content that may be highly relevant to the company’s business areas but that is hard to find (unless you are looking for it directly). Corporate blogs have very few regular visitors and are only updated when in-house bloggers have the time.
Compare this to the huge audience waiting on the Social Web, which is powered largely by Facebook and Twitter. Here, content is fresh – in the case of Twitter, almost too fresh! – is easy to share and, importantly, can be found almost by chance. Serendipity to us means ‘finding interesting things when you weren’t really looking for them’.
This is the challenge that businesses have to adapt to. The game has changed. Embracing the social web is not a ‘nice to do’, it’s an imperative.
Yesterday’s celebration of Earth Day saw a certain amount of bandwagon jumping. Google created a new logo for the day on its homepage, and many dozens of articles and press releases, such as this one saying that users would happily pay more for ‘green’ phones, presciently appeared. Listening to Costing the Earth on Radio4 yesterday afternoon made me consider whether such Eco-friendly mobile telephony is anything other than a distant pipe dream.
The industry seems to be caught in a dilemma.
Network operators need to squeeze every ounce of value out of their customers and so need to make the mobile internet an attractive place to be.
To acheive this, handset manufacturers have to develop and build devices can deliver a satisfying internet experience. So phones need bright colour displays, good quality cameras, GPS, loads of memory, ultra-fast processors, great graphics rendering – the list is almost endless.
Of course, all of the new but now essential parts of a phone require power. Lots of power. So batteries drain more quickly, and hence require charging more often. And frequent charging means more people leaving their chargers plugged in and switched on for convenience’ sake. Hardly a recipe for planet friendly phone use.
One option is for the operators and manufacturers to educate customers about the need to switch chargers off when they’re not in use, but that’s hardly palettable for two reasons. Firstly a device with a flat battery cannot earn revenue for the network, and fewer chargers plugged in will surely result in more flat batteries. Secondly, there is a risk of demonising heavy users, and it is heavy use that the networks are trying to inspire in us all.
The second option, however, is even less likely. Ripping out functionality to reduce battery drain. But would anyone really want to pay more for a device that does less?
Unfortunately, as with all ‘green’ issues, less is more. Probably the greenest phone ever was the Nokia 6210i, which only seemed to need charging once a week no matter how heavily it was used. The downside (if it can be seen as such) is that beyond voice and SMS, the phone was completely useless.
My question then is this. What functionality could you easily do without? For the planet’s sake.