technology

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Two Excellent Alternatives to PowerPoint

PowerPoint is like a BMW – a great piece of kit that is usually driven by idiots. I’ve driven a few BMW’s in my life and I’ve always been struck by how appallingly badly other drivers react on simply seeing the badge. The same is true of PowerPoint users. As soon as the projector is fired up, audiences are used to settling in for an hour or two of complete boredom. PowerPoint suffers so much from over-familiarity. And, while it is packed with features, standing in front of even...

24 February 2010 | presentations, writing | , , , , , | 1 Comment
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Why the Social Web matters

Here’s a graphic I’ve just put together to explain to businesses that still don’t get it just why the social web matters. The bigger the circle the bigger the potential audience. Corporate websites are usually full of stale and out-of-date content that may be highly relevant to the company’s business areas but that is hard to find (unless you are looking for it directly). Corporate blogs have very few regular visitors and are only updated when in-house bloggers have the time. Compare this to the huge audience waiting on...

17 February 2010 | marketing | , , , , , | 0 Comments
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