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The fifty percent rule

I thought everyone got this. Apparently not. I spent Friday sitting in on an all day business review meeting with a customer. This, by the way, is a company with some global standing that is poised to revolutionise its industry and many of those around it. Great products, great people and great energy in the room. Ok – great energy in the room to start with. And great energy again just after lunch had been taken. Unfortunately the 6 point font size on everyone’s PowerPoint slides had a few...

15 February 2010 | marketing, presentations | , | 0 Comments
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Starter for Ten – Who are you trying to impress?

These are the world’s top performing CEO’s according to the Harvard Business Review (Jan 2010). A handsome bunch I’m sure you’ll agree. And doubtless, if ever you found yourself in the boardroom, meeting these guys you would be extremely eager to impress. So you’d brush up on your latest business school ideas and dust off your finest theories, polish up your buzzwords and fill your mouth with jargon. Excellent! But then you get into the meeting and you find out that… … only 16 out of the 50 have...

29 January 2010 | presentations | , , | 0 Comments
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