Here’s the thing.
Business communication is like a pop song. Trust me about this.
In any given lifetime, your audience will grant you two minutes and thirty seven seconds in which to acheive two (2) things:
First – sing your song
Second – get everyone else singing your song, too.
For this to happen, your song has to be [...]
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Common Sense Marketing
Tag Archives: presentation
Business Riffing…
Two Excellent Alternatives to PowerPoint
PowerPoint is like a BMW – a great piece of kit that is usually driven by idiots. I’ve driven a few BMW’s in my life and I’ve always been struck by how appallingly badly other drivers react on simply seeing the badge. The same is true of PowerPoint users. As soon as the projector is [...]
