marketing

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Death to the pie chart!

Florence Nightingale did a great many things for the world. Cleaining up hospitals was principle among them. Inventing the pie chart was another. When she first presented the pie chart to the Royal Statistical Society it caused a sensation. Even today, pie charts cause a sensation – usually one of torpour. Information is extremely powerful. Look at any one of a thousand powerpoint slide decks and you will see charts and graphs aplenty outlining everything you could possibly want to know. Unfortunately for the presenter, their audience will instantly...

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How to give a powerful presentation

Start by hearing (in your mind) a warm round of applause and the congratulations of the attendees at the conference, then figure out how to get there. Your talk is about them, not you. Boil down what you want to say to three key ideas. There will be a hundred and three things you could talk about. Only cover the three that will be important to your audience. When you are giving your talk, assume that your mother is in the room. Talk at her level. If your content...

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