The ROI of Social Web – or, Beware – business psychopaths
The one constant word in the buzz around the web’s emerging technologies and techniques is ‘Social’. Whether web, media, networks, enterprise, capital, currency or bookmarks, everything is social. Listen. When you meet somebody in the real world, whether at a party, a networking event, a conference, or in a bar, do you try to build an ROI case first? Do you stay at home or in the office, eschewing all human contact until you can be sure that bumping into people and starting (or joining in) a conversation...