Earth calling…
Yesterday’s celebration of Earth Day saw a certain amount of bandwagon jumping. Google created a new logo for the day on its homepage, and many dozens of articles and press releases, such as this one saying that users would happily pay more for ‘green’ phones, presciently appeared. Listening to Costing the Earth on Radio4 yesterday afternoon made me consider whether such Eco-friendly mobile telephony is anything other than a distant pipe dream. The industry seems to be caught in a dilemma. Network operators need to squeeze every ounce of...