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The ROI of Social Web – or, Beware – business psychopaths

The one constant word in the buzz around the web’s emerging technologies and techniques is ‘Social’. Whether web, media, networks, enterprise, capital, currency or bookmarks, everything is social.Listen. When you meet somebody in the real world, whether at a party, a networking event, a conference, or in a bar, do you try to build an [...]

Why the Social Web matters

Here’s a graphic I’ve just put together to explain to businesses that still don’t get it just why the social web matters. The bigger the circle the bigger the potential audience.
Corporate websites are usually full of stale and out-of-date content that may be highly relevant to the company’s business areas [...]