It’s April Fool’s Day Everyday
April 1st will soon become known as ‘Easy PR Day’, when a ten minute conversation in the pub can turn your brand into part of somebody else’s ten minute conversation in the pub. Of course, news outlets have been running their own April Fools stunts for years, and brands with the money to advertise have thrown a small fortune in joining in the jollity over the years. But now, with the internet and social networks spreading silly stories cheaply and efficiently, even the smallest organisations are getting in on...