A while ago we said that we give presentations to make money. Today I want to make another sweeping and controversial statement.
Each presentation we give is an exercise in leadership.
Leaders have one aim. Make other leaders. To make other leaders, you need:
A vision
The ability to share the vision
A definite direction to follow in order to [...]
Here is a simple rule for those that have to deal with the press:
A journalist is just a customer with no money and no intention of buying what you sell.
In other words, if you are trusted to talk to customers and you have the time, it is well worth devoting a little time getting to [...]
Plain Advice is a boutique marketing agency helping technology businesses bring clarity to their customer communications.
Our technical expertise coupled with our ability to explain new and complex ideas in simple terms has proved invaluable to a long list of clients, from big multi-nationals to small resellers and bespoke software producers.
We prefer clear language to jargon and buzzwords. We prefer simple explanation to hype and hyperbole.
So whether we are creating a presentation, writing a whitepaper or designing a website, you can be sure that your customers instantly recognise the true value of what you offer.
Start making sense.