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Presentation Leadership

A while ago we said that we give presentations to make money. Today I want to make another sweeping and controversial statement. Each presentation we give is an exercise in leadership. Leaders have one aim. Make other leaders. To make other leaders, you need: A vision The ability to share the vision A definite direction to follow in order to realise the vision Put away all the books about what makes a leader. Instead, get out in front of people, give great presentations and test your leadership muscles. Start...

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How to talk to the Press

Here is a simple rule for those that have to deal with the press: A journalist is just a customer with no money and no intention of buying what you sell. In other words, if you are trusted to talk to customers and you have the time, it is well worth devoting a little time getting to know some people that write about your industry.  Talk to them in just the same way that you would talk to a customer, but enjoy the fact that the pressure is off...

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