Plain Advice » dictionary

context (n)

chrisbell — Mon, 15 Feb 2010 17:05:26 +0000

context (n) – Extra information that helps make sense of the world.

Example – you find a skull in the woods. The extra information you find at the scene gives you the context to decide what to do next. If you also find a dismembered skeleton, you call the police. If you find a chariot wheel and some arrow heads, you call the British Museum.

bathos – (n)

chrisbell — Wed, 18 Nov 2009 12:50:28 +0000

bathos – noun
1. a ludicrous descent from the exalted or lofty to the commonplace; anticlimax.
2. insincere pathos; sentimentality; mawkishness.
3. triteness or triviality in style.
4. adding the suffix ‘OS’ to a trade name in the hope that it sounds open-source

apiculture (n)

chrisbell — Wed, 11 Nov 2009 14:52:54 +0000

Apiculture (n):

Bee keeping
Collaborating to build applications on top of other services

twitstorm (n)

chrisbell — Wed, 15 Apr 2009 12:13:18 +0000

Public relations problem blown out of all proportion by social media

Usage: “Make sure you fire those guys that made the YouTube video. They’ve landed us in the middle of one holy twitstorm!”

presentation (n)

chrisbell — Thu, 02 Apr 2009 07:14:07 +0000

1. Outward appearance

2. Opportunity to engage with customers and prospects to explain your offer succinctly and memorably

3. Chance to catch up on some sleep

marketing (v.)

chrisbell — Fri, 27 Mar 2009 15:19:13 +0000

The art of making your stuff easier to buy than the other guy’s stuff.

viral marketing (v)

chrisbell — Fri, 27 Mar 2009 11:02:34 +0000

1 – Attempting to make your stuff easier to buy with gimmickry.

2 – Attempting to make your stuff easier to buy by creating an exceptional product or service that generates word-of-mouth recommendations.

viral (adj)

chrisbell — Fri, 27 Mar 2009 10:58:15 +0000

arch – of or caused by a virus.

current – gimmick laden awareness raising campaign.