PowerPoint is like a BMW – a great piece of kit that is usually driven by idiots. I’ve driven a few BMW’s in my life and I’ve always been struck by how appallingly badly other drivers react on simply seeing the badge. The same is true of PowerPoint users. As soon as the projector is [...]
Plain Advice
Common Sense Marketing
Tag Archives: design
Cellophane
Nothing spoils the pleasure of making a purchase more than cellophane. Not even receiving the credit card bill.
Producers will tell you that cellophane ensures consistency, provides freshness, reduces damage, and improves security. But cellophane tells a whole panoply of unpleasant stories about the product inside. Where you see consitency, cellophane tells of mediocrity, of being [...]
