design

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Two Excellent Alternatives to PowerPoint

PowerPoint is like a BMW – a great piece of kit that is usually driven by idiots. I’ve driven a few BMW’s in my life and I’ve always been struck by how appallingly badly other drivers react on simply seeing the badge. The same is true of PowerPoint users. As soon as the projector is fired up, audiences are used to settling in for an hour or two of complete boredom. PowerPoint suffers so much from over-familiarity. And, while it is packed with features, standing in front of even...

24 February 2010 | presentations, writing | , , , , , | 1 Comment
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Cellophane

Nothing spoils the pleasure of making a purchase more than cellophane. Not even receiving the credit card bill. Producers will tell you that cellophane ensures consistency, provides freshness, reduces damage, and improves security. But cellophane tells a whole panoply of unpleasant stories about the product inside. Where you see consitency, cellophane tells of mediocrity, of being literally run-of-the-mill. Freshness? Hmmm. Cellophane says ‘this has hung around in storage almost all its life’. Improved security? Like the unstealable coat hangers in hotel bedrooms, cellophane treats customers like theives. Which brings...

29 April 2009 | marketing | , , , | 0 Comments