context (n) – Extra information that helps make sense of the world.
Example – you find a skull in the woods. The extra information you find at the scene gives you the context to decide what to do next. If you also find a dismembered skeleton, you call the police. If you find a chariot wheel and some arrow heads, you call the British Museum.
bathos – noun
1. a ludicrous descent from the exalted or lofty to the commonplace; anticlimax.
2. insincere pathos; sentimentality; mawkishness.
3. triteness or triviality in style.
4. adding the suffix ‘OS’ to a trade name in the hope that it sounds open-source
Apiculture (n):
Public relations problem blown out of all proportion by social media
Usage: “Make sure you fire those guys that made the YouTube video. They’ve landed us in the middle of one holy twitstorm!”
1. Outward appearance
2. Opportunity to engage with customers and prospects to explain your offer succinctly and memorably
3. Chance to catch up on some sleep
The art of making your stuff easier to buy than the other guy’s stuff.
1 – Attempting to make your stuff easier to buy with gimmickry.
2 – Attempting to make your stuff easier to buy by creating an exceptional product or service that generates word-of-mouth recommendations.
arch – of or caused by a virus.
current – gimmick laden awareness raising campaign.