writing

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The original text of my Interesting North talk

I offer here the notes I made when putting together my talk for Interesting North. “Interesting North talk idea Nothing of what follows is true. Unless you want it to be. In 2000, I was talking at an analyst event in London that had been convened to discuss the future of mobile technologies. A guy from Nokia was on stage before me and showed the sales projections that Nokia had built it’s handset business on. The graph was a typical corporate hockey-stick. “We thought that by now (2000), there...

16 November 2010 | presentations, writing | 0 Comments
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Business Riffing…

Here’s the thing. Business communication is like a pop song. Trust me about this. In any given lifetime, your audience will grant you two minutes and  thirty seven seconds in which to acheive two (2) things: First – sing your song Second – get everyone else singing your song, too. For this to happen, your song has to be individual enough to be worth remebering. But it also has to fit within a style that is easy to recognise and accept. Unfortunately, singing takes a lot of talent and...

26 February 2010 | marketing, presentations, writing | , , , , | 0 Comments
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