How to talk to the Press
Here is a simple rule for those that have to deal with the press: A journalist is just a customer with no money and no intention of buying what you sell. In other words, if you are trusted to talk to customers and you have the time, it is well worth devoting a little time getting to know some people that write about your industry. Talk to them in just the same way that you would talk to a customer, but enjoy the fact that the pressure is off...