Listen to yourself when you speak.
Nothing is more certain to demonstrate how close you are to being in the moment than the words you use. If you are paying attention to yourself and the people who are listening to you, your humanity will shine through. You’ll find that you will use incredibly natural language. You will be having a genuine conversation.
On the other hand, if you’re merely filling time, you will notice jargon and buzzwords creeping out of your mouth. If you notice any “innovative”s, or, heaven help you, “paradigm”s and “omni-channel”s, then you can be certain that your mind is drifting. Use buzzwords as a trigger to interrupt yourself.
You’ll notice that your vocabulary improves. The words will seem to select themselves. And the jargon will wither on the tongue.
As a footnote, it’s worth noting that the idea of “genuine conversations” became the clarion call for all sorts of social web charlatans and new media chancers, who wrapped it up in the worst sorts of buzz and nonsense. We stopped talking to our customers about the charms of Twitter and Facebook as a result. Of course, we realise that these technologies are incredibly important to many businesses. A conversation doesn’t start with a tweet, though. It starts by being engaged in the moment.
Image from x-ray delta one.
Sid was a skilled machine operator, able to work as quickly as any man who could see. But, you see, the thing about Sid was that he had been blind since birth. Not just visually impaired, but totally blind.
In 1974, when Sid was in his fifties, he was offered a corneal graft which would, it was hoped, give him the gift of sight. With no little trepidation, he underwent the surgery. When he woke and opened his eyes, he was amazed to find that he could see quite clearly. It was completely overwhelming. The world had opened up to him, but he had no idea what any of it was or why it was there.
As his brain struggled to take everything in, he realised that he knew what time it was. He could recognise the clock on the wall AND work out what time it was showing, even though he had never seen a clock in his life. Psychologists intervened. They were intrigued. They probed and poked and questioned. What the heck was going on?
It turns out that, like the rest of us, Sid had learned to tell the time at school using clock faces and moveable hands. Unlike the rest of us, Sid had worked out what the position of the hands meant purely by using his sense of touch. His brain had then assembled the touch information into a picture that built up gradually in his visual cortex. When he woke after his surgery, this picture was so clear in his mind’s eye that he was able to recognise the clock and tell the time without even thinking about it.
The psychologists determined that the brain is programmed to construct images. It can turn the most abstract information into a useful picture. And it can do it even if we have never seen anything before.
Brains crave pictures. If you’re feeding your audience words on the screen, they will create their own images. And if they’re creating their own images, you lose control. If instead you keep text to a minimum and use bold imagery to support what you are saying, your audience’s brains can take the visual cues and store them alongside a general impression of what you are saying. This means that when it comes to them spreading your story inside their own organisation or networks they are more likely to accurately recreate what they have heard.
There’s a huge amount of psychology at work when you stand up in front of a crowd of people and start speaking. You should use it to your advantage.
image by moonlightbulb
I like each presentation I give to be unique. This harks back to a time when I would have to give two, three or even four sales presentations each and every day. That’s a lot of talking. Especially over a ten year period. And I desperately wanted to avoid sounding like a member of cabin crew from a low-cost airline rushing through a safety briefing for the umpteenth time.
More to the point, I wanted to preserve my own sanity. Now it’s a stuck behaviour.
So if, like me, you want each talk to be fresh and engaging, you’ll spend a huge amount of time searching for pictures that support your stories. This is where Haiku Deck comes in to its own.
Fire up the app and you’re immediately in an intuitive place. Give your deck a name and you’re straight into choosing content.
Hit the picture icon and you get to search a creative commons library:
Once you’ve chosen your picture, you can add your headline and crunch your deck together in no time:
But the thing about restrictions is that they encourage creativity. You only have room for maybe a dozen words and one picture – I find that exciting.
So, for a quick and dirty pitch round a coffee table, Haiku Deck is terrific. For 99% of your other presentations, it’s not too shabby either.
I love Family Guy. Many people do. If you’ve ever seen more than one episode you’ll be familiar with the plots punctuated with a constant stream of asides, prefigured with the phrase “It’s like that time when…”
Now, much as I love Family Guy, we all know that the fastest way to get from one point to another is in a straight line. If the stories that you tell follow this path (i.e., moving from the beginning, through the middle and on to the end without swerving off at a tangent), then they are linear.
In natural conversations with friends and family, our stories tend to wander. They take detours, they get interrupted, bits get forgotten, good bits get stretched out (sometimes beyond the bounds of truth). Occasionally, they end up in places we never expected to go to when we started the journey. It’s like that time when I was talking to Tony Wilson and Frank Sidebottom about how Northside would save pop music*. These are non-linear stories.
The business world loves a story teller. Particularly an authentic story teller. So now there are now lots of bits of software that let you amaze audiences with a non-linear presentations. We talked about some of these a while ago. We even hoped that they would improve. Sadly, they haven’t. And there are new entrants to the market, such as projeqt that let you pull in blog posts and feeds from the social web to help your story spin round with increasing non-linearity and, it’s makers hope, authenticity.
The sad fact is that when we plan a presentation we still think in linear terms. More to the point, audiences crave linearity. They want to be able to follow the flow of your thoughts. And if you want them to accurately re-tell your stories, it makes sense to present them as logically as possible. If your story has a defined beginning, middle and end, it is much easier to recount.
I can only imagine what the ultimate non-linear presentation tool might look like. Perhaps it would require us to dump everything we have ever known or thought about or heard onto a server somewhere. It would have been trained to follow our usual set of stories to conjure the required audio-visual aid onto the screen behind us in perfect synchronicity with our diatribe. It would know who was in the room with us and whether they were secretly willing us to slip in a vignette about the first ever football match we went to. And it would always earn us a standing ovation.
In the meantime, it’s back to thinking in straight lines and putting in the hard work to be engaging and authentic people.
*Actual, honest-to-goodness true story. Don’t forget to ask me about it next time you see me.
The French have a saying; “There is no such thing as a quite-good omelette”.
The French, of course, are very proud of their omelettes. It is a staple of life in a French kitchen and the first thing that cooks are taught to make. And they are ridiculously simple – a couple of eggs, a knob of butter and a searingly hot pan are all that is needed.
If the French Academy still allows the creation of new sayings, I’m sure they would also say, “There is no such thing as a quite-good PowerPoint presentation”. And I would have to agree.
The same rules apply to omelettes and PowerPoint. You need fresh ingredients. You need an awful lot of energy. You need speed and efficiency. And above all, ridiculous simplicity.
I offer here the notes I made when putting together my talk for Interesting North.
Nothing of what follows is true. Unless you want it to be.
In 2000, I was talking at an analyst event in London that had been convened to discuss the future of mobile technologies. A guy from Nokia was on stage before me and showed the sales projections that Nokia had built it’s handset business on. The graph was a typical corporate hockey-stick.
“We thought that by now (2000), there would be 5 million mobile phones in use world wide.” He declared it an “upside miss”, meaning that sales had massively overshot projections. This massive overshoot, which caught all the manufacturers and network operators by surprise was caused by millions of kids discovering that they could keep in touch with each other by sending texts. The companies were anticipating voice traffic and had largely forgotten that SMS existed at all.
Kids leapt on SMS because it was a blank canvas. They weren’t being told what to do with it. They weren’t even told that it existed, except by their friends who had stumbled on it by chance.
Just imagine for a second. Imagine being the first kid to discover that you could text your mates. There must have been one. One single kid who just happened on this ‘Text Message’ function in his new phone and thought, what the hell does this do? Then typed a message and clicked ‘Send’. Imagine how cool that kid must be? There’s a children’s book in this – ‘The boy who clicked Send’. That one kid started a revolution. And we’ll never know who he is. And, worse, we’ll never know how the first recipient felt. Of course, we can be pretty certain that he also discovered the ‘Text Message’ feature pretty quickly. And he must have typed something like “What the hell is this? Who the hell are you?”, otherwise texting would never have taken off like it has.
Now imagine what would have happened if that second kid had looked at that first text message and just thought, “Wow! That’s odd”. DELETE. The first kid would have gone to school the next day, told his friends of his discovery and everyone would have just thought that he was making it all up.
“Hey! I sent a text message last night!”
“Yes, of course you did. Wierdo!”
It’s simple acts like this – clicking ‘reply’ to your first text message – that change the world.
Fast forward twenty years.
We all know Twitter. Most of us are only here because we heard about this on Twitter. I can assume that you’re all pretty Twitter-literate. So let’s fast forward 20 year to San Francisco – California. 14th of September 2010.
Twitter announces a whole load of new services, brands the updates New Twitter and describes itself as “A News Service”.
At home, just outside Sheffield, keeping up with the event via Twitter’s old service I laugh out loud. Not ‘lol’. I didn’t ‘lol’. In fact, I never ‘lol’. I’m not of that vintage. No, I actually real-world laughed out loud.
“It’s happening again”, I thought. “The service owners are so close to what they are doing and so busy looking for ways to make money that they are missing the point!” However, the message from Twitter Towers remained consistent. “Twitter is a news service”.
No, no, no, no, no, no, NO!
During the ‘New Twitter’ announcement, I was reminded of a vignette on William Burroughs’ Dead City Radio album from 1990 called ‘Apocalypse’. I’d like to read an extract. I won’t do the voice.
“Consider an apocalyptic statement. “Nothing is true, everything is permitted”. Hassan-I-Sabbah, tho Old Man of the Mountain. Not to be interpreted as an invitation to all manner of unrestrained and destructive behaviour; that would be a minor incident that would run it’s course. Everything is permitted BECAUSE nothing is true. It is all make-believe, illusion, dream, art.”
Let’s not forget, Twitter was built on SMS – a blank canvas. The original aim, as I understand it, was to cludge together a kind of ‘reply-all’ function for texts sent to a group of people. Twitter is a blank canvas that was built on top of another blank canvas. It’s not a news service – it’s whatever we want it to be. It’s make-believe, illusion, dream, art.
There used to be rules about what you could do with a blank canvas. It used to be that you were only allowed to paint religious scenes on them. Then you were allowed to depict powerful people – kings, queens, lords and ladies – as well. Then the landscapers came along, and the romantics, and the modernists, and the post-modernists, and the cubists, Dadaists, surrealists and the Saatchi-ists. And now you can do pretty much whatever the hell you like with a blank canvas. Blank canvases are incredibly powerful things. Blank canvases change the world.
When I first started using Twitter, about three years ago, there were rules. Lots of rules. Not official rules, but rules that were made up by people trying to come to terms with the enormous blank canvas that Twitter offered. The rules were made by people claiming themselves ‘experts’ in a thing that nobody understood. These people quickly gathered thousands of followers and adherents to the ‘Twenty-five rules for using Social Media’ school of tweeting.
These people are the same who, 500 years ago would have happily issued an edict about what art could depict. Personally, I struggle to come to terms with it, but we’ve all seen the drivel they espouse.
They love verbless sentences and banal calls-to-action. “75 stunning examples of typography”, and similar drab nonsense, which makes up an alarming percentage of the 100 million daily updates. Dullardry of the worst water. And the weird thing is that those doling out this lethargic drivel often have 10,000 followers and more.
But let’s not be too harsh. Blank canvases are scary. We need to fill the void – it’s a basic human need. Present anyone with a blank canvas and they’ll feel the need to smear paint over the whole thing. Literally AND figuratively. But don’t worry too much. The world being what it is, the rate of progress is enormous. I believe we’re already through the ‘religious’ phase – all the Social Media guru’s are now busy locking themselves away in conference rooms around the world, charging each other higher and higher speaking fees to trot out their hack-kneed nonsense. “It’s a bubble, guys! A bubble! And it’s going to burst any second now!”
We’ve also seen the rise of ‘the depiction of the powerful’. Celebrities on Twitter with millions of followers. Now, real celebrities seem to be departing Twitter in their droves. Dead and fake celebrities are in the ascendant. And, frankly, they can’t last long. Yes, some of them are funny, but it’s a fad.
What’s coming next will be a terrific splintering in the way Twitter works. Just as the art world shattered into dozens of modernist groups with distinct and dogmatic ideas about what it meant to be an artist.
The way Twitter works now, following someone isn’t as important as it used to be. Because of the ReTweet, trends, real-time search and the enormous number of users, if someone says something interesting there’s an incredibly good chance you’re going to find out about it.
But what’s interesting to you may not be interesting to me. The important thing is that we all get to find out the interesting stuff regardless of who we follow. One of the interesting things that came out of Twitter at the New Twitter launch is that Twitter is useful even if you don’t follow anybody. That’s ground-breaking. It’s permission to do anything.
There’ll be no need for ‘opinion formers’ building great, burning stars in the Twitterverse. Stars of course have powerful gravitational fields. But as they fade and die, people will be drawn together into small, self-forming galaxies of mutual interest. Interesting things, you see, also have a gravitational field. Look around at any party or social gathering – people will naturally be drawn together by their interests; political, philosophical or sexual. And the strongest manifestation of “interesting gravity” appears in our use of language. Everyone is drawn to a storyteller just as the swearing, drunken hobo in the corner repels them.
When you get lots and lots of interesting people saying lots and lots of interesting things, they will naturally be drawn together. So the next phase of Twitter’s development will be dominated by language. Think about that when you’re posting your next update. Don’t be afraid to use vibrant language. Allow yourself to play around with metaphor, adjectives and made up nouns and verbs. Remember, nothing is true. Everything is permitted. It is all make-believe, illusion, dream, art.
irkafirka, my pet project and the reason I’m here, is a celebration of language. We exist solely to celebrate people’s vivid use of the written word. And it’s not just Twitter that will be dominated by language. The entire web is moving away from trying to impress a machine (notably Google’s search engine) and towards impressing each other.
But then, none of this is true either.”
Here’s the thing.
Business communication is like a pop song. Trust me about this.
In any given lifetime, your audience will grant you two minutes and thirty seven seconds in which to acheive two (2) things:
First – sing your song
Second – get everyone else singing your song, too.
For this to happen, your song has to be individual enough to be worth remebering. But it also has to fit within a style that is easy to recognise and accept.
Unfortunately, singing takes a lot of talent and a lot more guts. Not everyone can do it. Which is why most business communication comes over as a terrible dirge of confused ideas and lame cliches.
Applying the principles of pop to your business communications is not easy, but it works.
To start off with, you need a hook – a neat little riff or idea that is easy to grasp and even easier to repeat. Then you need to back this up with three other elements – a verse, a chorus and a middle-eight. Verses should be short and sweet but provide background, depth and colour to your hook. Maybe a handful of web-pages, maybe some of your staff tweeting around a theme, perhaps a revamped set of business cards with individual designs. The verse should lead into the chorus – this is where you can let rip. Your chorus should get you, your staff, customers, partners, the press and everyone else in the world screaming your virtues at the top of their voices. A simple statement that sums up the true value of you and your company. I’m going to repeat three words from that last sentence: simple, true, value. Simple. True. Value. That’s your chorus.
The middle-eight links your verses with your chorus. This may be the look-and-feel, or the tone of voice. The style of delivery, or the medium for delivery. A key point here is that nobody every listens to a song because it has a great middle-eight, but plenty of songs are left mediocre and forgotten because they had a weak middle-eight.
Of course, pop music has been constantly evolving, from Muddy Waters picking up an electric guitar to the Beatles harmonising with a string quartet, from Brian Eno’s synthesised noodlings to acid fuelled raves and warehouse parties, from Iggy Pop’s flailing nudity to Jay-Z’s tailored suits. So once you have your song down pat, you have to drop it and come up with something new. That’s why we’re here and why we keep coming back.
All together now, after 4…
I thought everyone got this. Apparently not.
I spent Friday sitting in on an all day business review meeting with a customer. This, by the way, is a company with some global standing that is poised to revolutionise its industry and many of those around it. Great products, great people and great energy in the room. Ok – great energy in the room to start with. And great energy again just after lunch had been taken. Unfortunately the 6 point font size on everyone’s PowerPoint slides had a few thousand-yard stares forming by the middle of the afternoon.
The meeting would have been much more effective if the Fifty Per Cent rule had been rigidly applied.
The Fifty Per Cet rule is simplicity itself. When cobbling together a PowerPoint slide full of text, without a care in the world nor a thought for the audience, stop and perform a simple calculation. Work out (or estimate) the average age of your audience and divide by two. This number should be your MINIMUM font size. MINIMUM!
If you are running a meeting and have control over the template that people will be using to present their information, insist that this rule is used by all participants. If necessary, impose fines for every character below the minimum size.
There is simply no point in being in a meeting where you have to squint at a slide to work out that you can’t work out what you are looking at. Stop it. Or Fiddy’ll pop a cap in yo ass…