Category: Irkafirka

The irkafirka story

It has been a year since I first challenged illustrator Nick Hilditch to illustrate a tweet every day. He took to the task like a Hercullean jack russel, and now has an extraordinary portfolio of doodles to show for it. But what about me? What have I learned from the process?

Here are the top three things:

People are terrific

Since the first irkafirka, the response has been amazing. We now have 2,300 followers on twitter and 170 ‘fans’ on FaceBook and we get amazing feedback every day. For our first birthday, we chose to give back some love and blithely set ourselves the unreachable target of raising £5,000 for Comic Relief. As expected, we fell well short of our goal, but £1,140 is still a fair chunk of change. And frankly, we’d have settled for £100.

You don’t need to be original to be amazing

We didn’t realise it at the time, but there have been others that have taken tweets as inspiration for illustration. As we’ve said here before, originality is nothing new. irkafirka certainly proves that. Our ‘competitors’ include Twaggies, @BeckIntl, Museum of Modern Tweets and TweetsIllustrated. Even telecoms giant Orange had a bash. But thanks to Nick’s gaudy style and the banter we generate on twitter, we consider ourselves to be twitter’s favourite colourers-in.

No money goes a long way

Business value was the furthest thing from our minds when we started irkafirka. To be honest, it has come no closer to our minds since. But, because of our relationship with Nokia and the sale of the occasional print, we have managed to turn a small profit from our endeavours. Of course, we have very few costs to cover, which helps. And thanks to AppMakr, Layar and Hopalla, even our adventures into mobile apps and augmented reality have been extremely cheap. But if you have a bright idea, irkafirka shows that it is possible to get it off the ground without spending a fortune.