bathos – noun
1. a ludicrous descent from the exalted or lofty to the commonplace; anticlimax.
2. insincere pathos; sentimentality; mawkishness.
3. triteness or triviality in style.
4. adding the suffix ‘OS’ to a trade name in the hope that it sounds open-source
Plain Advice is a boutique marketing agency helping technology businesses bring clarity to their customer communications.
Our technical expertise coupled with our ability to explain new and complex ideas in simple terms has proved invaluable to a long list of clients, from big multi-nationals to small resellers and bespoke software producers.
We prefer clear language to jargon and buzzwords. We prefer simple explanation to hype and hyperbole.
So whether we are creating a presentation, writing a whitepaper or designing a website, you can be sure that your customers instantly recognise the true value of what you offer.
Start making sense.