You already have a plan, don’t you – your business plan. It got you this far. You don’t need another. You already know what you want to do. You want to get new customers, get current customers talking about you, make more money from existing customers… And the social web is everywhere, so you can just start broadcasting on there and everyone will suddenly listen and the world will be a beautiful place.
Of course, if you’ve already tried that you’ll know that it isn’t so simple.
We believe that all aspects of every businesses are social. Have you planned for that? How easy is it for people to talk about your products? Your services? Your customer service? Your sales pitches? If you don’t plan for how people will talk about what you do, you’re leaving it up to them to invent their own stories. And if you do that, you’ve just lost control of your business.
The world seems to move so quickly these days that it is easy to expect everything to happen now. In real-time. Whatever that means.
Ideas spread. Good ideas spread quickly. Overnight successes are everywhere and it’s understandable that you want a piece of it. But it’s worth remembering that “overnight success” is a very subjective term. In spite of the increasing speed of the real-time (whatever that means) world, an overnight success still takes about six years of hard work. If you don’t believe me, ask the founders of Twitter, which is six years old this year.
If your ideas aren’t spreading quickly enough for your liking, try another idea or a different target. Whatever you do, don’t try to force it. Desperation doesn’t spread at all. If you’re running out of new things to try, give us a call. And if your idea of success is getting a million views on your YouTube video, we really need to talk.
People are social, but so are birds and bees. What sets people apart is that when we meet, we tell each other stories. At the moment, more and more people are using the internet to tell their stories. This is known as the Social Web. Don’t mistake using the Social Web for being SOCIAL.
Whether you meet people in real life or online, you need a story to tell them. We will help you create stories that will be easily understood and easy for the people you meet to share. This is what we mean when we say that SOCIAL is about people, not platform.
Once people start sharing your stories, business becomes easier. And when business becomes easier, it becomes more fun. And people like sharing fun.
It’s a common mistake to assume that the social web is another channel on which to advertise. It isn’t. The social web is a channel for sharing. Add stuff to it and you won’t have to take out an ad on it.
Advertising is Pay and Display marketing. Many of the services that make up the social web make their income from advertising. If you’d like to throw them some revenue, then by all means use their advertising services. They’re really good. They’re really flexible. They can help you to target your messages with amazing precision. They’re also pretty easy to ignore.
People are less likely to ignore great stuff. If you want to use the social web to promote your business for free, share great stuff. It can be anything. Videos work well. So do pictures. And don’t forget ideas. Ideas share really well. But the best thing to share is love. Love for your product. Love for your industry. Love for your customers. Love for your colleagues. People like love most of all.