Only here for the banter
There’s a lot of talk at the moment about the ROI of social media. We had our say on the subject almost a year ago. And the prevailing sentiment seems to be that we were right. If companies continue to only refer to themselves and their offers, their messages will blur into the background hubub. And in many cases that would be a shame. Most organisations are too scared to embrace the true potential of social media. That potential can be summed up in one word. Banter. Banter is...