About
Our Philosophy
People don’t buy products, they buy ideas.
The world’s best products are each based on a very different but very simple idea. They are successful because simple ideas are easy to share. And the speed with which simple ideas can be shared is accelerating and will only keep getting faster. We will help you hone your products into simple ideas.
Our Mission
We want to help you enjoy running your business again by unlocking your idea and helping you to spread your message through the world.
At the heart of your business is an idea. It’s usually a very simple one an usually your customers and prospects have no idea what it is. Your idea has got stuck somewhere. It’s probably lodged between the love for what you do and the necessity to make money.
If you’re frustrated that people just don’t get what you do, or if the business that you’ve built isn’t quite what you expected, give us a call.
Our skills
Common Sense 100%
Bright Ideas 98%
Clear Explanation 99%
Social Business 85%
Web Design 75%
Things We Love
The Economist, The Beatles, chess, Samuel Beckett, Twitter, Levi’s jeans, sausages from a proper butcher, Budapest, wind turbines, HaÇienda, physics, CreativeCommons.org, Patrick Cox, taking notes, the Chrysler Building, flock wallpaper, homegrown vegetables, Mark E. Smith, PowerPoint, Radio 4, Kenyan coffee, Brian Clough, 12” vinyl, sketching, Sir Hardy Aimes, Google, Albert Camus, Thai food, the ‘Prince Albert’ tie knot, John Maynard Keynes, Smythson’s of Bond Street, Christmas cake, Apple, striped socks, common sense, Sub>>Pop, Havana Club mojitos, North by Northwest, blogging, vanilla ice cream, Test Match cricket, batucada, FairTrade, lego, etymology, Boy’s Own records, moo.com, passionate debate, TV adverts, John Smedley, giraffes, open source software, Molton Brown, toasted teacakes, Motown, empathy, paisley, Bombay Sapphire, art galleries, Nintendo Wii, low energy light bulbs, pamphleteering, Iceland, Vigna Rampone, Sundays, Kurt Vonnegut, Illya Kuryakin and Napoleon Solo, Barry’s Farm, Staedtler Noris HB pencils, Family Guy, Fowler’s Modern English Usage, discarding ideas, rollercoasters, Pixar, the Lake District, laughing uncontrollably, canal locks, Zubrówka, walking, Sweden, international train travel, The Old Vicarage, truth
