Nothing spoils the pleasure of making a purchase more than cellophane. Not even receiving the credit card bill.
Producers will tell you that cellophane ensures consistency, provides freshness, reduces damage, and improves security. But cellophane tells a whole panoply of unpleasant stories about the product inside. Where you see consitency, cellophane tells of mediocrity, of being [...]
Plain Advice
Common Sense Marketing
Monthly Archives: April 2009
Cellophane
Earth calling…
Yesterday’s celebration of Earth Day saw a certain amount of bandwagon jumping. Google created a new logo for the day on its homepage, and many dozens of articles and press releases, such as this one saying that users would happily pay more for ‘green’ phones, presciently appeared. Listening to Costing the Earth on Radio4 yesterday [...]
