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The Social Web

The social web is a complicated and frightening place. Anyone who claims to be an expert is almost certainly lying. To be successful on the internet, you used to have to impress computers. Notably, Google’s computers. To make a success of the social web, you have to impress people. Honest to goodness people. This...

09 February 2011 | 0 Comments

Presenting

We are among only 15 people in the world that actually love PowerPoint. In the right hands it can produce amazing, head-spinning and enchanting results. We want you to love it, too. And more importantly, we want your customers to love it when you sit them down a present at them all day. We...

09 February 2011 | 0 Comments

Writing

Mission:Explain Our mission is to explain, so therefore writing is our exemplary skill. Our structured approach lets us get to the point quickly and illustrate your message effectively. We write brochures, whitepapers, articles, presentations, web content, newsletters, blogs; in fact, anything that a business needs to attract and retain customers. Our style is simple...

09 February 2011 | 0 Comments

Collateral

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09 February 2011 | 0 Comments

Tone of Voice

Tone of Voice is a jargon term for communicating without using jargon. Of course, there’s more to it than that, but it’s a great starting point. We use Tone of Voice principles in everything we do. From the way we write, to the way we teach presentation skills, and even to the colours and...

09 February 2011 | 0 Comments

irkafirka

irkafirka (n.) – act of random creative kindness The irkafirka project began in March 2010 when we challenged illustrator and all round good guy, Nick Hilditch, to illustrate a stranger’s tweet every day. We hosted and promoted the results, designing the website, managing the Flickr, Facebook and tumblr off-shoots and even creating apps for...

09 February 2011 | 1 Comment

Bright Ideas

Sometimes you have the best products and the finest people, but customers are just not biting. You’ve tried <headwall> and *facepalm*, but that’s not really helping. What you need is a fresh pair of eyes and some bright ideas. At Plain Advice, our bright ideas are free. You only pay for the time it...

09 February 2011 | 0 Comments

Common Sense

We’re born and raised in the north of England, and frankly it shows. We have a stereotypical northern love for straight talking and common sense. And while we paid attention at school, we have no time for over-theoretical treatments when gut feeling and action get so much further. So you can pay inflated fees...

09 February 2011 | 0 Comments

Clear Explanation

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09 February 2011 | 0 Comments

Plain Advice

Plain Advice is a boutique marketing agency helping technology businesses bring clarity to their customer communications. Our technical expertise coupled with our ability to explain new and complex ideas in simple terms has proved invaluable to a long list of clients, from big multi-nationals to small resellers and bespoke software producers. We prefer clear...

09 February 2011 | 0 Comments

Nokia

We’d had some terrific feedback from the irkafirka project and things were progressing nicely. Then Nokia called and asked if we would like to help them engage with their audience at the Nokia World event and follow on with regular contributions to their Conversations blog. We were only too happy to oblige, in spite...

09 February 2011 | 0 Comments

Avaya

Avaya engaged us to tackle a common problem. Sales teams and channel partners were struggling to sell their new high-end products and services because they seemed to be too complex. They challenged us to put together three sets of stories that would show a customer why these new platforms were important. And just to...

09 February 2011 | 0 Comments

NCR

After many years pursuing a direct sales model, NCR finally put together a channel sales strategy. We were called in to help their direct sales teams make the transition to the new way of working, giving them stories to tell new and potential partners and new ways of thinking about the way they were...

09 February 2011 | 0 Comments

Motorola

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09 February 2011 | 0 Comments

Vodafone

There is a general strategy among mobile operators to move away from simply carrying voice and data traffic towards higher value services. Vodafone developed a platform to allow corporate customers to develop their own mobile apps, push them out to their teams, and manage and act on the data as it was sent back...

19 February 2011 | 0 Comments

Honeywell

Partnerships are powerful things in the technology industry. Honeywell wanted new and potential partners to understand what is special about their products and why a partnership  would work. They brought us in to help them figure out what was special and to put together some presentations and brochures to help others figure it out,...

19 February 2011 | 0 Comments

Your Customers

We really like your customers. And we think that you do too. We’d like to help you show your customers just how much you like them. We’d like to help you speak to them in the right way. We’d like to help you write to them in the right way. We’d like to help...

19 February 2011 | 0 Comments
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